| Record ID | marc_loc_updates/v37.i28.records.utf8:19432288:969 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i28.records.utf8:19432288:969?format=raw |
LEADER: 00969cam a2200301 a 4500
001 2008034041
003 DLC
005 20090709130107.0
008 080731s2009 nyua b 001 0 eng
010 $a 2008034041
015 $aGBA8D8800$2bnb
016 7 $a014852321$2Uk
020 $a9780765622600 (pbk. : alk. paper)
020 $a0765622602 (pbk. : alk. paper)
035 $a(OCoLC)ocn239238559
035 $a(OCoLC)239238559
040 $aDLC$cDLC$dYDXCP$dBTCTA$dUKM$dC#P$dBWX$dCDX$dDLC
050 00 $aHF5823$b.J84 2009
082 00 $a659.1$222
100 1 $aJugenheimer, Donald W.
245 10 $aAdvertising management /$cDonald W. Jugenheimer and Larry D. Kelley.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2009.
300 $avii, 222 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xManagement.
650 0 $aAdvertising.
650 0 $aAdvertising$vCase studies.
700 1 $aKelley, Larry D.,$d1955-