MARC Record from Library of Congress

LEADER: 05981cam a2200373 a 4500
001 2008023417
003 DLC
005 20090609084330.0
008 080602s2009 nyua bf 001 0 eng
010 $a 2008023417
020 $a9780415995139
020 $a0415995132
020 $a9780415995146
020 $a0415995140
020 $a9780203889374
020 $a0203889371
035 $a(OCoLC)ocn227918381
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dCDX$dIOJ$dDLC
050 00 $aHM1221$b.G57 2009
082 00 $a659.2$222
245 04 $aThe global public relations handbook :$btheory, research, and practice /$cedited by Krishnamurthy Sriramesh, Dejan Verčič.
250 $aExpanded and rev. ed.
260 $aNew York :$bRoutledge,$c2009.
300 $axl, 951 p. :$bill. ;$c26 cm.
490 1 $aCommunication series
504 $aIncludes bibliographical references and index.
505 00 $gForeword /$rKoïchiro Matsuura --$gPreface ; Introduction /$rKrishnamurthy Sriramesh --$tGlobal public relations : conceptual framework.$tTheoretical framework for global public relations research and practice /$rKrishnamurthy Sriramesh, Dejan Vercic --$tPolitical economy and public relations /$rSandra C. Duhé, Krishnamurthy Sriramesh --$tRelationship between culture and public relations /$rKrishnamurthy Sriramesh --$tMass media and public relations /$rKrishnamurthy Sriramesh, Dejan Vercic --$tActivism and public relations /$rJeong-Nam Kim, Krishnamurthy Sriramesh --$tAsia and Australasia.$tPublic relations in Australasia : friendly rivalry, cultural diversity, and global focus /$rJudy Motion, Shirley Leitch, Simon Cliffe --$tOverview of public relations in Japan and the self-correction concept /$rTakashi Inoue --$tProfessionalism and diversification : the evolution of public relations in South Korea /$rYungwook Kim --$tBecoming professionals : a portrait of public relations in Singapore /$rConstance Chay-Németh --$tPublic relations in mainland China : an adolescent with growing pains /$rNi Chen, Hugh M. Culbertson --$tSharing the transformation : public relations and the UAE come of age /$rBadran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --$tPalestinian public relations, inside and out /$rR.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --$tIsraeli PR experience : nation building and professional values /$rMargalit Toledano, David McKie --$tAfrica.$tNature and status of public relations practice in Africa /$rChris Skinner, Gary Mersham --$tPublic relations practice in Nigeria /$rEric Koper, Taye Babaleye, Julia Jahansoozi --$tStatus of public relations in Kenya /$rPeter Oriare Mbeke --$tPublic relations in South Africa : from rhetoric to reality /$rRonél Rensburg --$tPublic relations in Egypt : practices, obstacles, and potentials /$rKevin L. Keenan --
505 00 $tEurope.$tUnited Kingdom : advances in practice in a restless kingdom /$rJon White, Jacquie L'Etang, Danny Moss --$tFrom literary bureaus to a modern profession : the development and current structure of public relations in Germany /$rGünter Bentele, Stefan Wehmeier --$tPublic relations in Norway : communication in a small welfare state /$rØyvind Ihlen, Kjell S. Rakkenes --$tPublic relations in the Polder : the case of the Netherlands /$rBetteke van Ruler --$tPublic relations in Sweden : a strong presence increasing in importance /$rBertil Flodin --$tPublic relations in Italy : master of ceremonies in a relational society /$rToni Muzi Falconi --$tPublic relations in an economy and society in transition : the case of Poland /$rRyszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --$tPublic relations in a corporativist country : the case of Slovenia /$rDejan Vercic --$tChallenges of revived democracies : the rise of public relations in Romania /$rAdela Rogojinaru --$tHungarian rhapsody : the evolution and current state of Hungarian public relations /$rGyorgy Szondi --$tDevelopment of public relations in Russia : a geopolitical approach /$rKaterina Tsetsura --
505 00 $tAmericas.$tPublic relations in the United States : a generation of maturation /$rLarissa A. Grunig, James E. Grunig --$tDifferent country, a different public relations : Canadian PR in the North American context /$rFraser Likely --$tPublic relations industry in Mexico : from amateurship to the construction of a discipline /$rMarí́a Antonieta$g...[et al.] --$tOverview of public relations in South America /$rMaria Aparecida Ferrari --$tPublic relations in Brazil : practices and education in a South American context /$rJuan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --$tPublic relations in Chile : searching for identity amid imported models /$rMaria Aparecida Ferrari --$tInternational public relations : key dimensions and actors.$tTransnational public relations by foreign governments /$rMichael Kunczik --$tPublic relations of movers and shakers : transnational corporations /$rDejan Vercic --$tNongovernmental organizations and international public relations /$rAna Tkalac, Jurica Pavicic --$tPublic relations, public diplomacy, and strategic communication : an international model of conceptual convergence /$rMark A. Van Dyke, Dejan Vercic --$tManaging sustainable development in sub-Saharan Africa : a communication ethic for the global corporation /$rCornelius B. Pratt --$tHow to manage your global reputation : the public relations agency /$rMichael Morley --$tPublic information in the UNESCO : toward a strategic role /$rVincent Defourny --$tUnited Nations department of public information : intractable dilemmas and fundamental contradictions /$rSeth A. Center --$gEpilogue.$tMissing link : multiculturalism and public relations education /$rKrishnamurthy Sriramesh.
650 0 $aPublic relations$vCross-cultural studies$vHandbooks, manuals, etc.
650 0 $aIntercultural communication$vHandbooks, manuals, etc.
700 1 $aSriramesh, Krishnamurthy.
700 1 $aVerčič, Dejan.
830 0 $aLEA's communication series.