| Record ID | marc_loc_updates/v37.i23.records.utf8:11871569:696 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i23.records.utf8:11871569:696?format=raw |
LEADER: 00696nam a22002298a 4500
001 2009020564
003 DLC
005 20090605104128.0
008 090521s2010 nyu b 001 0 eng
010 $a 2009020564
020 $a9780765624185 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5814$b.A32 2010
082 00 $a659.072$222
245 00 $aAdvertising and public relations research /$cby Donald W. Jugenheimer ... [et al.].
260 $aArmonk, N.Y. :$bM.E. Sharpe,$c2010.
263 $a1002
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xResearch.
650 0 $aPublic relations$xResearch.
700 1 $aJugenheimer, Donald W.