| Record ID | marc_loc_updates/v37.i21.records.utf8:4932850:1241 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i21.records.utf8:4932850:1241?format=raw |
LEADER: 01241cam a2200289 a 4500
001 2007002332
003 DLC
005 20090521091426.0
008 070122s2008 mdua b 001 0 eng
010 $a 2007002332
020 $a9780742554252 (cloth : alk. paper)
020 $a0742554252 (cloth : alk. paper)
020 $a9780742554269 (pbk. : alk. paper)
020 $a0742554260 (pbk. : alk. paper)
035 $a(OCoLC)ocm79861393
035 $a(OCoLC)79861393
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dDLC
050 00 $aHF5821$b.B37 2008
082 00 $a659.1$222
100 1 $aBeard, Fred K.,$d1957-
245 10 $aHumor in the advertising business :$btheory, practice, and wit /$cFred K. Beard.
260 $aLanham :$bRowman & Littlefield,$cc2008.
300 $axiv, 205 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 183-188) and index.
505 0 $aHistoric attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
650 0 $aWit and humor in advertising.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007002332.html