MARC Record from Library of Congress

LEADER: 01992cam a22003494a 4500
001 99006831
003 DLC
005 20090325142217.0
008 990810s2000 caua b 001 0 eng
010 $a 99006831
020 $a078794663X (acid-free paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $aa-ja---$aa------
050 00 $aHF5415.12.J3$bF54 2000
082 00 $a658.8/0095$221
100 1 $aFields, George,$d1928-
245 10 $aLeveraging Japan :$bmarketing to the new Asia /$cGeorge Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther.
260 $aSan Francisco :$bJossey-Bass,$cc2000.
300 $axxi, 328 p. :$bill. ;$c24 cm.
440 4 $aThe Jossey-Bass business & management series
504 $aIncludes bibliographical references (p. 295-311) and index.
505 0 $aThe fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From "tap water" marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research.
650 0 $aMarketing$zJapan.
650 0 $aMarketing$zAsia.
650 0 $aConsumers$zJapan$xAttitudes.
650 0 $aConsumers$zAsia$xAttitudes.
700 1 $aKatahira, Hotaka,$d1948-
700 1 $aWind, Yoram.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley036/99006831.html
856 4 $3Table of Contents$uhttp://www.loc.gov/catdir/toc/onix07/99006831.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0706/99006831-b.html