| Record ID | marc_loc_updates/v37.i10.records.utf8:10366641:1352 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v37.i10.records.utf8:10366641:1352?format=raw |
LEADER: 01352cam a2200289 a 4500
001 2008331218
003 DLC
005 20090304083617.0
008 080725s2008 ii b 100 0 eng
010 $a 2008331218
020 $a9788174465870
025 $aI-E-2008-331218; 80-90
037 $bLibrary of Congress -- New Delhi Overseas Office$cRs895.00
040 $aDLC$cDLC
042 $alcode
050 00 $aHF5415.12.I5$bN57 2008
111 2 $aNirma International Conference on Management$n(11th :$d2008 :$cInstitute of Management, Nirma University of Science and Technology)
245 10 $aNew age marketing :$bemerging realities /$ceditors, Upinder Dhar ... [et al.].
246 30 $aMarketing
250 $a1st ed.
260 $aAhmedabad :$bInstitute of Management, Nirma University of Science and Technology ;$aNew Delhi :$bExcel Books,$cc2008.
300 $axxvi, 838 p. ;$c25 cm.
520 $aContributed papers presented at the Nirma International Conference on Management held during January 9 to 11, 2008 at Institute of Management, Nirma University of Science and Technology; articles are chiefly in Indian context.
504 $aIncludes bibliographical references.
650 0 $aMarketing$zIndia$vCongresses.
700 1 $aDhar, Upinder.
710 2 $aNirma University of Science and Technology (Ahmedabad, India).$bInstitute of Management.