MARC Record from Library of Congress

LEADER: 01715cam a2200325 a 4500
001 2006022341
003 DLC
005 20081210082808.0
008 060706s2007 enka b 001 0 eng
010 $a 2006022341
020 $a9780195180862 (cloth : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5386$b.M564 2007
082 00 $a658.4$222
100 1 $aMeyer, Marc H.
245 14 $aThe fast path to corporate growth :$bleveraging knowledge and technologies to new market applications /$cMarc H. Meyer.
260 $aOxford ;$aNew York :$bOxford University Press,$c2007.
300 $aviii, 326 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
650 0 $aSuccess in business.
650 0 $aCreative ability in business.
650 0 $aNew products$xManagement.
650 0 $aBusiness planning.
650 0 $aMarketing research.
650 0 $aMarket segmentation.
650 0 $aCorporations$xGrowth.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0616/2006022341.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006022341-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0724/2006022341-d.html