| Record ID | marc_loc_updates/v36.i31.records.utf8:14933728:754 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i31.records.utf8:14933728:754?format=raw |
LEADER: 00754nam a22002538a 4500
001 2008034041
003 DLC
005 20080804181840.0
008 080731s2009 nyu b 001 0 eng
010 $a 2008034041
020 $a9780765622600 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5823$b.J84 2009
082 00 $a659.1$222
100 1 $aJugenheimer, Donald W.
245 10 $aAdvertising management /$cby Donald W. Jugenheimer and Larry D. Kelley.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2009.
263 $a0902
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising$xManagement.
650 0 $aAdvertising.
650 0 $aAdvertising$vCase studies.
700 1 $aKelley, Larry D.,$d1955-