| Record ID | marc_loc_updates/v36.i28.records.utf8:4761385:1170 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i28.records.utf8:4761385:1170?format=raw |
LEADER: 01170nam a22003134a 4500
001 2006934821
003 DLC
005 20080711175817.0
008 060915s2007 inua 001 0 eng
010 $a 2006934821
020 $a9780471771593 (pbk. : alk. paper)
020 $a0471771597 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1255$b.C48 2007
100 1 $aChiaravalle, Bill.
245 10 $aBranding for dummies /$cBill Chiaravalle, Barbara Findlay Schenck.
260 $aIndianapolis, IN :$bWiley Pub., Inc,$cc2007.
300 $axviii, 364 p. :$bill. ;$c23 cm.
490 0 $a--For dummies
500 $aIncludes index.
650 0 $aBranding (Marketing)
650 0 $aBusiness names.
650 0 $aProduct management.
650 0 $aAdvertising.
650 0 $aInternet marketing.
700 1 $aSchenck, Barbara Findlay.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0740/2006934821-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0740/2006934821-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0740/2006934821-t.html