| Record ID | marc_loc_updates/v36.i27.records.utf8:6541121:1074 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i27.records.utf8:6541121:1074?format=raw |
LEADER: 01074cam a22002774a 4500
001 2007001963
003 DLC
005 20080703143107.0
008 070122s2007 enka b 001 0 eng
010 $a 2007001963
020 $a9780749449360
020 $a0749449365
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5823$b.S76 2007
082 00 $a659.1/13$222
100 1 $aSpringer, Paul.
245 10 $aAds to icons :$bhow advertising succeeds in a multimedia age /$cPaul Springer.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$cc2007.
300 $axviii, 379 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [363]-367) and index.
650 0 $aAdvertising$vCase studies.
650 0 $aAdvertising campaigns$vCase studies.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip078/2007001963.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0835/2007001963-b.html