| Record ID | marc_loc_updates/v36.i26.records.utf8:10389699:1126 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i26.records.utf8:10389699:1126?format=raw |
LEADER: 01126nam a22002418a 4500
001 2008027503
003 DLC
005 20080626154945.0
008 080625s2008 mau 000 0 eng
010 $a 2008027503
020 $a9781422121108
040 $aDLC$cDLC
050 00 $aHD45$b.F42 2008
082 00 $a658.4/06$222
100 1 $aFenn, Jackie.
245 10 $aMastering the hype cycle :$bhow to choose the right innovation at the right time /$cJackie Fenn and Mark Raskino.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
263 $a0810
300 $ap. cm.
505 0 $aHype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the candidates -- Rank : prioritizing innovation candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer--making it happen -- Riding the hype cycle.
650 0 $aTechnological innovations$xManagement.
650 0 $aOrganizational change.
700 1 $aRaskino, Mark.