| Record ID | marc_loc_updates/v36.i19.records.utf8:2959167:2063 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i19.records.utf8:2959167:2063?format=raw |
LEADER: 02063cam a2200349 a 4500
001 2007027043
003 DLC
005 20080507094726.0
008 070627r20071957nyu b 000 0 eng
010 $a 2007027043
015 $aGBA751567$2bnb
016 7 $a013784159$2Uk
020 $a9780978843106
020 $a097884310X
035 $a(OCoLC)ocn144221662
035 $a(OCoLC)144221662
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dUKM$dYDXCP$dCRH$dDLC
050 00 $aHF5822$b.P3 2007
082 00 $a659.101/9$222
100 1 $aPackard, Vance,$d1914-1996.
245 14 $aThe hidden persuaders /$cVance Packard ; with an introduction by Mark Crispin Miller.
250 $aReissue ed.
260 $aBrooklyn, N.Y. :$bIg Pub.,$cc2007.
300 $a240 p. ;$c21 cm.
500 $aOriginally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
504 $aIncludes bibliographical references (p. 26-27).
505 0 $a1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumers$xPsychology.
650 0 $aAdvertising, Political.
650 0 $aPropaganda.
650 0 $aControl (Psychology)