| Record ID | marc_loc_updates/v36.i15.records.utf8:10827515:787 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i15.records.utf8:10827515:787?format=raw |
LEADER: 00787nam a22002538a 4500
001 2008015911
003 DLC
005 20080409144058.0
008 080409s2008 nyu b 001 0 eng
010 $a 2008015911
020 $a0230543146 (alk. paper)
040 $aDLC$cDLC
050 00 $aHD59.2$b.C66 2008
082 00 $a659.2$222
245 00 $aContemporary thoughts on corporate branding and corporate identity management /$c[edited by] TC Melewar, Elif Karaosmanoglu.
260 $aNew York :$bPalgrave Macmillan,$c2008.
263 $a0810
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aCorporate identity.
650 0 $aCorporate image.
650 0 $aBranding (Marketing)
700 1 $aMelewar, T. C.
700 1 $aKaraosmanoglu, Elif,$d1975-