| Record ID | marc_loc_updates/v36.i07.records.utf8:4752628:1060 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v36.i07.records.utf8:4752628:1060?format=raw |
LEADER: 01060cam a22002778a 4500
001 2007027501
003 DLC
005 20080212133900.0
008 070705s2007 mau b 001 0 eng
010 $a 2007027501
020 $a9780674026803 (cloth : alk. paper)
020 $a0674026802 (cloth : alk. paper)
040 $aDLC$cDLC
043 $aa-cc---
050 00 $aHF5813.C5$bW37 2007
082 00 $a659.10951$222
100 1 $aWang, Jing,$d1950-
245 10 $aBrand new China :$badvertising, media, and commercial culture /$cJing Wang.
260 $aCambridge, Mass. :$bHarvard University Press,$c2007.
263 $a0801
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
650 0 $aAdvertising$zChina.
650 0 $aMarketing$zChina.
650 0 $aBrand name products$zChina.