MARC Record from Library of Congress

LEADER: 02325cam a2200361 a 4500
001 2006033833
003 DLC
005 20080123151221.0
008 061013s2007 mau b 001 0 eng
010 $a 2006033833
020 $a9780618785919
020 $a0618785914
035 $a(OCoLC)ocm73742461
035 $a(OCoLC)73742461
040 $aDLC$cDLC$dBAKER$dBTCTA$dGK8$dC#P$dYDXCP$dDLC
050 00 $aHF5415$b.L477 2007
082 00 $a658.8$222
100 1 $aLevinson, Jay Conrad.
245 10 $aGuerrilla marketing :$beasy and inexpensive strategies for making big profits from your small business /$cJay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.
250 $a4th ed., Completely updated and expanded ed.
260 $aBoston :$bHoughton Mifflin,$c2007.
300 $axii, 368 p. ;$c23 cm.
504 $aIncludes bibliographical references (p. [343]-356) and index.
505 0 $aThe guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
650 0 $aMarketing.
650 0 $aSmall business$xManagement.
650 0 $aAdvertising.
700 1 $aLevinson, Jeannie.
700 1 $aLevinson, Amy.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip073/2006033833.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html