| Record ID | marc_loc_updates/v35.i23.records.utf8:16862147:1321 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i23.records.utf8:16862147:1321?format=raw |
LEADER: 01321cam a22002898a 4500
001 2007017289
003 DLC
005 20070531143008.0
008 070426s2007 mau 000 0 eng
010 $a 2007017289
020 $a9781422103357 (hardcover : alk. paper)
020 $a1422103358
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.1263$b.A534 2007
082 00 $a658.8/04$222
100 1 $aAnderson, James C.,$d1953-
245 10 $aValue merchants :$bdemonstrating and documenting superior value in business markets /$cJames C. Anderson, Nirmalya Kumar, and James A. Narus.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2007.
263 $a0711
300 $ap. cm.
505 0 $aValue merchants : doing business on demonstrably superior value -- Conceptualize value : focusing on what matters -- Formulate value propositions -- Substantiate value propositions : demonstrating and documenting superior value -- Tailor market offerings -- Transform the sales force into value merchants -- Profit from value provided -- Prospering in business markets.
650 0 $aIndustrial marketing.
650 0 $aSales promotion.
650 0 $aPurchasing.
700 1 $aKumar, Nirmalya.
700 1 $aNarus, James A.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0716/2007017289.html