| Record ID | marc_loc_updates/v35.i20.records.utf8:15033860:1442 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v35.i20.records.utf8:15033860:1442?format=raw |
LEADER: 01442cam a22003134a 4500
001 2004002754
003 DLC
005 20070508124113.0
008 040205s2004 enk 000 0 eng
010 $a 2004002754
020 $a074944200X
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.2$b.B49 2004
082 00 $a658.8/3$222
100 1 $aBirn, Robin.
245 14 $aThe effective use of market research :$bhow to drive and focus better business decisions /$cRobin J. Birn.
250 $a4th ed.
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2004.
300 $axiv, 226 p. ;$c24 cm.
490 1 $aMarket research in practice
505 0 $aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650 0 $aMarketing research.
650 0 $aDecision making.
650 0 $aStrategic planning.
650 0 $aSuccess in business.
830 0 $aMarket research in practice series.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0414/2004002754.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2004002754-d.html