MARC Record from Library of Congress

LEADER: 02253cam a22003618i 4500
001 2015032907
003 DLC
005 20151001082748.0
008 150924s2016 nyu 000 0 eng
010 $a 2015032907
020 $a9781259585401 (hardback)
020 $a1259585409 (hardback)
040 $aDLC$beng$erda$cDLC
042 $apcc
043 $aa-cc---
050 00 $aHD62.5$b.L697 2016
082 00 $a381/.14206551$223
084 $aBUS090010$2bisacsh
100 1 $aLowrey, Ying.
245 14 $aThe Alibaba way :$bunleashing grass-roots entrepreneurship to build the world's most innovative internet company /$cYing Lowrey.
250 $a1 Edition.
263 $a1601
264 1 $aNew York :$bMcGraw-Hill Education,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"--$cProvided by publisher.
610 20 $aAlibaba (Firm)$xHistory.
650 0 $aNew business enterprises$zChina$xManagement.
650 0 $aSmall business$zChina$xManagement.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.$2bisacsh