MARC Record from Library of Congress

LEADER: 02711cam a22003498i 4500
001 2015028434
003 DLC
005 20150729083851.0
008 150724s2016 ncu s001 0 eng c
010 $a 2015028434
020 $a9781469625263 (cloth : alk. paper)
020 $z9781469625270 (ebook)
040 $aNcU/DLC$beng$erda$cNcU
042 $apcc
050 00 $aHD62.5$b.R67 2016
082 00 $a658.1/1$223
100 1 $aRose, Don,$d1960-$eauthor.
245 10 $aResearch to revenue :$ba practical guide to university start-ups /$cDon Rose and Cam Patterson.
263 $a1601
264 1 $aChapel Hill :$bThe University of North Carolina Press,$c[2016]
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aThe Luther H. Hodges Jr. and Luther H. Hodges Sr. series on business, entrepreneurship, and public policy
500 $aIncludes index.
505 0 $aIntroduction. Once upon a time ... -- What's in the book -- Commercializing university technology and the role of start-up companies. Technology commercialization -- Start-ups versus licensing to established companies -- Types of university start-ups -- Technology-based university start-ups -- The university start-up : characteristics and context. Anatomy of a start-up company -- The university start-up ecosystem -- Key steps to a start-up. Overview of key steps -- Key step : recognizing the opportunity -- Key step : disclosure to the university -- Key step : filing for intellectual property protection -- Key step : recruiting advisers and mentors -- Key step : developing the business case -- Key step : forming the company -- Key step : building the management team -- Key step : licensing the intellectual property -- Key step : gathering market information -- Key step : defining and refining the business model -- Key step : early-stage marketing -- Key step : writing the business plan -- Key step : raising initial capital -- Key step : finding space -- Key step : raising growth capital -- Key step : developing the product -- Key step : establishing manufacturing -- Key step : engaging the customer : marketing, sales, and business development -- Key step : the exit -- The bumps in the road -- Case studies. Oncotica -- Sensorlogix -- Cylent -- Summary -- Stakeholders' perspectives. The faculty -- Business leaders -- University research administrators.
650 0 $aUniversity-based new business enterprises.
650 0 $aAcademic spin-outs.
650 0 $aTechnology transfer.
700 1 $aPatterson, Cam,$eauthor.
830 0 $aLuther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.