MARC Record from Library of Congress

LEADER: 03779cam a22003858i 4500
001 2015023256
003 DLC
005 20150702082950.0
008 150619s2015 nyu 000 0 eng
010 $a 2015023256
020 $a9781137500984 (hardback)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aJC311$b.C629 2015
082 00 $a320.54$223
084 $aLAW096000$aPOL031000$aSOC052000$2bisacsh
245 00 $aCommercial nationalism :$bselling the nation and nationalizing the sell /$cedited by Zala Volcic, Mark Andrejevic.
263 $a1510
264 1 $aNew York :$bPalgrave Macmillan,$c2015.
300 $apages cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aPalgrave studies in communication for social change
520 $a"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The book's unique contribution is to consider an emerging formation characterized by the following complementary (and related) developments: the ways in which states come increasingly to rely on commercial techniques for self-promotion, diplomacy, and internal national mobilization, and also the ways in which new and legacy forms of commercial media rely on the mobilization emerging configurations of nationalism for the purpose of selling, gaining ratings, and otherwise profiting. We see this formation as a unique reconfiguration of the formation of nationalism associated with the contemporary context. Often these processes are approached separately: what is the economic role of nationalism and how do media participate in the formation of national identity? "--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva.
650 7 $aLAW / Media & the Law.$2bisacsh
650 7 $aPOLITICAL SCIENCE / Political Ideologies / Nationalism.$2bisacsh
650 7 $aSOCIAL SCIENCE / Media Studies.$2bisacsh
650 0 $aNationalism.
650 0 $aNational characteristics.
650 0 $aCommunication in politics.
650 0 $aBranding (Marketing)
700 1 $aVolčič, Zala,$eeditor.
700 1 $aAndrejevic, Mark,$d1964-$eeditor.