MARC Record from Library of Congress

LEADER: 01821cam a2200385 i 4500
001 2015010836
003 DLC
005 20151222081822.0
008 150319s2015 enka b 001 0 eng
010 $a 2015010836
020 $a9781472456328 (hardback : alk. paper)
020 $z9781472456335 (ebook)
020 $z9781472456342 (epub)
035 $a(DNLM)101654306
040 $aDNLM/DLC$cDLC$erda$dDLC
042 $apcc
050 00 $aRA410.56$bA34 2015
060 10 $aW 74.1
082 00 $a610.68/8$223
100 1 $aAffinito, Letizia,$eauthor.
245 10 $aSocialize your patient engagement strategy :$bhow social media and mobile apps can boost health outcomes /$cby Letizia Affinito and John Mack.
264 1 $aSurrey, UK :$aBurlington, VT:$bGower,$c2015.
300 $axix, 230 pages$billustrations ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aCreating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
650 12 $aMarketing of Health Services.
650 12 $aProfessional-Patient Relations.
650 22 $aCommunication.
650 22 $aDelivery of Health Care.
650 22 $aMobile Applications.
650 22 $aSocial Media.
700 1 $aMack, John,$d1947- ,$eauthor.