MARC Record from Library of Congress

LEADER: 03111cam a22004577i 4500
001 2014935025
003 DLC
005 20151021110308.0
008 140305t20142014nyua b 000 0ceng d
010 $a 2014935025
015 $aGBB4A5610$2bnb
016 7 $a016884693$2Uk
020 $a0062262424$q(hbk.)
020 $a9780062262424$q(hbk.)
035 $a(OCoLC)ocn889890251
040 $aTOH$beng$cTOH$erda$dYDXCP$dBDX$dUKMGB$dBKL$dAZT$dNKM$dIXA$dNGU$dIAD$dZCU$dUAB$dKSU$dDLC
042 $alccopycat
043 $an-us---
050 00 $aNC999.4.S54$bH38 2014
082 04 $a741.67092/2$223
100 1 $aHathaway, Norman,$eauthor.
245 10 $aDorothy and Otis :$bdesigning the American dream /$cNorman Hathaway and Dan Nadel.
246 30 $aDesigning the American dream
264 1 $aNew York, NY :$bHarper Design, an imprint of HarperCollins Publishers,$c2014.
264 4 $c©2014
300 $a251 pages :$billustrations (some color) ;$c27 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aSubtitle on jacket: The pioneering designers of baseball, billboards, and chewing gum.
504 $aIncludes bibliographical references.
520 $a"Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today. Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards' penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity--large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture--from collaborating on the packaging for Wrigley's Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented. Dorothy and Otis illuminates their personal lives as well, from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership, it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream."--Publisher's website.
505 0 $aShep -- Dorothy -- Billboards -- Wrigley -- Catalina -- The Cubs -- Chicago and beyond.
600 10 $aShepard, Dorothy,$d1906-2000.
600 10 $aShepard, Otis,$d1894-1969.
650 0 $aGraphic artists$zUnited States$vBiography.
650 0 $aCommercial artists$zUnited States$vBiography.
650 0 $aBillboards$zUnited States$xHistory$y20th century.
700 1 $aNadel, Dan,$eauthor.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1603/2014935025-b.html