MARC Record from Library of Congress

LEADER: 01622cam a22003018i 4500
001 2014047176
003 DLC
005 20151203082639.0
008 141204s2015 nyu b 001 0 eng
010 $a 2014047176
020 $a9781138859920 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD30.4$b.H29 2015
082 00 $a650.072/1$223
100 1 $aHair, Joseph F.
245 10 $aEssentials of business research methods /$cby Joseph Hair, Mary Celsi, Arthur Money, Phillip Samouel, Michael Page.
250 $a3rd edition.
263 $a1507
264 1 $aNew York :$bRoutledge,$c2015.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
650 0 $aBusiness$xResearch.
775 08 $iRevision of:$tEssentials of business research methods$dHoboken, NJ : Wiley, c2003