| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:202087749:930 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:202087749:930?format=raw |
LEADER: 00930cam a2200289 i 4500
001 2014040992
003 DLC
005 20150523082113.0
008 141110s2016 nyua b 001 0 eng
010 $a 2014040992
020 $a9780077729035 (alk. paper)
020 $a007772903X (alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$b.K452 2016
082 00 $a658.8$223
100 1 $aKerin, Roger A.
245 10 $aMarketing :$bthe core /$cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
250 $a6e [edition].
264 1 $aNew York, NY :$bMcGraw-Hill Education,$c[2016]
300 $axlii, 531 pages :$billustrations ;$c28 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 1 $aHartley, Steven William.