MARC Record from Library of Congress

LEADER: 01747cam a22003738i 4500
001 2014040938
003 DLC
005 20151001081158.0
008 141015s2015 ilu b 001 0 eng c
010 $a 2014040938
020 $a9780226179322 (cloth : alk. paper)
020 $a022617932X (cloth : alk. paper)
020 $a9780226179469 (pbk. : alk. paper)
020 $a022617946X (pbk. : alk. paper)
020 $z9780226179636 (e-book)
040 $aICU/DLC$beng$cICU$erda$dDLC
042 $apcc
050 00 $aQ223$b.S45 2015
082 00 $a808.06/65$223
100 1 $aShipman, W. Matthew,$eauthor.
245 10 $aHandbook for science public information officers /$cW. Matthew Shipman.
264 1 $aChicago :$bThe University of Chicago Press,$c2015.
300 $a144 pages ;$c23 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 1 $aChicago guides to writing, editing, and publishing
504 $aIncludes bibliographical references and index.
505 0 $aWhy science PIOs matter (and communication 101) -- Finding stories and deciding what to write about -- Writing stories -- Pitching stories -- Illustrating stories with multimedia -- Getting scientists to tell their stories -- Telling the story yourself: social media and blogs -- Measuring your story's success: metrics -- Stories you don't want: crisis communications -- Conclusion: The science PIO commandments.
650 0 $aCommunication in science$vHandbooks, manuals, etc.
650 0 $aTechnical writing$vHandbooks, manuals, etc.
650 0 $aCommunication of technical information$vHandbooks, manuals, etc.
650 0 $aScience news.
830 0 $aChicago guides to writing, editing, and publishing.