MARC Record from Library of Congress

LEADER: 02730cam a2200409 i 4500
001 2014018660
003 DLC
005 20140822082805.0
008 140516s2014 enk b 001 0 eng
010 $a 2014018660
020 $a9781137335364 (hardback)
040 $aDLC$beng$cDLC$dDLC$erda
042 $apcc
050 00 $aHD53$b.L423 2014
082 00 $a658.4/21$223
084 $aBUS006000$aBUS025000$aBUS060000$2bisacsh
100 1 $aLeadbeater, Charles.
245 14 $aThe frugal innovator :$bcreating change on a shoestring budget /$cCharles Leadbeater.
264 1 $aHoundsmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2014.
300 $axiv, 203 pages :$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 194-195) and index.
520 $a"Frugal innovation is a powerful new model for creating solutions for a world struggling with rapid population growth, exploding demand from consumers on modest incomes, and global pressure to minimize environmental damage. This new wave of innovation started in the developing world but is spreading globally. This inspiring book provides an insight into what promises to become a worldwide movement as large companies in developed economies start to learn from entrepreneurs in the developing world, who are coming up with radical solutions to pressing challenges. Frugal innovators follow four design principles to create these solutions: 'lean, simple, clean and social'. Frugal innovators are devising these new solutions for clean water and energy, affordable housing and health care, because the constraints they work give them no option but to think radically and challenge conventional wisdom. By unpicking the principles, drivers and methods for frugal innovation, Leadbeater's analysis and case studies lead to practical 'how-to' strategies for applying frugal innovation wherever you work. "--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1. The Groundswell -- 2. Design Principles -- 3. Frugal Places -- 4. Frugal Methods -- 5. Conclusions.
650 0 $aCreative ability in business.
650 0 $aProblem solving.
650 0 $aOrganizational change.
650 0 $aTechnological innovations.
650 0 $aCost effectiveness.
650 0 $aNew products.
650 0 $aEntrepreneurship.
650 7 $aBUSINESS & ECONOMICS / Budgeting.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Small Business.$2bisacsh
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/364/9781137335364/image/lgcover.9781137335364.jpg