| Record ID | marc_loc_2016/BooksAll.2016.part41.utf8:150758169:1081 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part41.utf8:150758169:1081?format=raw |
LEADER: 01081cam a2200313 i 4500
001 2014009472
003 DLC
005 20150306155839.0
008 140320s2014 nju 001 0 eng
010 $a 2014009472
020 $a9789814596473 (hbk)
020 $a9789814619479 (pbk.)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.2$b.H55 2014
082 00 $a381/.109$223
245 04 $aThe history of marketing science /$ceditors, Russell S. Winer, New York University, USA, Scott A. Neslin, Dartmouth College, USA.
264 1 $aNew Jersey :$bWorld Scientific,$c[2014]
300 $axxv, 502 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aWorld scientific-Now publishers series in business,$x2251-3442 ;$vvol. 3
500 $aIncludes index.
650 0 $aMarketing research$xHistory.
650 0 $aMarketing$xManagement$xHistory.
650 0 $aMarketing$xStudy and teaching$xHistory.
700 1 $aWiner, Russell S.
700 1 $aNeslin, Scott A.,$d1952-