MARC Record from Library of Congress

LEADER: 01905cam a22003737i 4500
001 2013949097
003 DLC
005 20140827080833.0
008 130828t20152015ctu 001 0 eng d
010 $a 2013949097
015 $aGBB3A5919$2bnb
016 7 $a016547531$2Uk
020 $a9781285052076 (pbk.)
020 $a1285052072 (pbk.)
035 $a(OCoLC)ocn864086749
040 $aUKMGB$beng$cUKMGB$erda$dOCLCO$dYDXCP$dBTCTA$dXII$dOCLCO$dOCLCF$dDLC
042 $alccopycat
050 00 $aP90$b.B285 2015
082 04 $a302.2301$223
100 1 $aBaran, Stanley J.,$eauthor.
245 10 $aMass communication theory :$bfoundations, ferment, and future /$cStanley J. Baran, Dennis K. Davis.
250 $aSeventh edition.
264 1 $aStamford, CT :$bCengage Learning,$c[2015]
264 4 $c©2015
300 $axxi, 408 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aCengage series in mass communication and journalism
504 $aIncludes bibliographical references (pages 371-396) and index.
505 0 $aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650 0 $aMass media$xPhilosophy.
700 1 $aDavis, Dennis K.,$eauthor.
830 0 $aCengage series in mass communication and journalism.