MARC Record from Library of Congress

LEADER: 02089cam a2200385 i 4500
001 2013036026
003 DLC
005 20141008080355.0
008 130923s2014 nyuaf 001 0 eng
010 $a 2013036026
020 $a9780812993011 (hardback)
020 $z9780679644507 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD53$b.C394 2014
082 00 $a658.4/0714$223
084 $aBUS071000$aBIO003000$aPER004010$2bisacsh
100 1 $aCatmull, Edwin E.
245 10 $aCreativity, Inc. :$bovercoming the unseen forces that stand in the way of true inspiration /$cEd Catmull ; with Amy Wallace.
250 $aFirst edition.
264 1 $aNew York :$bRandom House,$c[2014]
300 $axvi, 340 pages, 8 unnumbered pages of plates :$billustrations (chiefly color) ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"--$cProvided by publisher.
500 $aIncludes index.
650 0 $aCreative ability in business.
650 0 $aCorporate culture.
650 0 $aOrganizational effectiveness.
610 20 $aPixar (Firm)
650 7 $aBUSINESS & ECONOMICS / Leadership.$2bisacsh
650 7 $aBIOGRAPHY & AUTOBIOGRAPHY / Business.$2bisacsh
650 7 $aPERFORMING ARTS / Film & Video / Direction & Production.$2bisacsh
700 1 $aWallace, Amy.