| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:244198558:893 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:244198558:893?format=raw |
LEADER: 00893cam a2200277 i 4500
001 2013033986
003 DLC
005 20141002081449.0
008 130829s2015 maua b 001 0 eng
010 $a 2013033986
020 $a9780133451276
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415$b.K625 2015
082 00 $a658.8$223
100 1 $aArmstrong, Gary$q(Gary M.)
245 10 $aMarketing :$ban introduction /$cGary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
250 $aTwelfth edition.
264 1 $aBoston :$bPearson,$c[2015]
300 $axxviii, 644 pages :$bcolor illustrations ;$c28 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 597-622) and indexes.
650 0 $aMarketing.
700 1 $aKotler, Philip.