MARC Record from Library of Congress

LEADER: 03063cam a22004334i 4500
001 2013026624
003 DLC
005 20140507080411.0
008 130909s2014 nyua b 001 0 eng
010 $a 2013026624
020 $a9780415893251 (hardback)
020 $z9780203106389 (ebk)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aPN171.O55$bH36 2014
082 00 $a302.23/1$223
084 $aLAN015000$aCOM087000$aLAN004000$2bisacsh
100 1 $aHanda, Carolyn.
245 14 $aThe multimediated rhetoric of the Internet :$bdigital fusion /$cCarolyn Handa.
264 1 $aNew York :$bRoutledge,$c2014.
300 $axii, 199 pages :$billustration ;$c24 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aRoutledge studies in rhetoric and communication ;$v10
520 $a"This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology"--$cProvided by publisher.
504 $aIncludes bibliographical references (p. 177-189) and index.
505 0 $aHow the digital is rhetorical, cognitive, and cultural -- Rhetorical literacy on the World Wide Web : syntax, tropes, schemes, and figures -- Classification on the World Wide Web -- Rhetoric, context, and culture on the World Wide Web : analyzing the Internet's virtual mall -- Rhetorical delivery, digital performance, and media fusion on Web 2.0 -- Border work : hybrid texts and analytic fusion in digital space.
650 0 $aOnline authorship.
650 0 $aInteractive multimedia.
650 0 $aHypertext systems.
650 0 $aWeb sites$xDesign.
650 0 $aRhetoric$xSocial aspects.
650 0 $aInternet$xSocial aspects.
650 0 $aCommunication$xTechnological innovations.
650 0 $aCommunication and culture.
650 7 $aLANGUAGE ARTS & DISCIPLINES / Rhetoric.$2bisacsh
650 7 $aCOMPUTERS / Digital Media / General.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication Studies.$2bisacsh