MARC Record from Library of Congress

LEADER: 02497cam a2200361 i 4500
001 2013024417
003 DLC
005 20151028080700.0
008 130620s2013 nyua b 001 0 eng
010 $a 2013024417
020 $a9780465050659 (pbk.)
020 $z9780465003945 (ebook)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aTS171.4$b.N67 2013
082 00 $a745.2001/9$223
084 $aBUS057000$aPSY003000$aDES011000$2bisacsh
100 1 $aNorman, Donald A.
240 10 $aPsychology of everyday things
245 14 $aThe design of everyday things /$cDon Norman.
250 $aRevised and expanded edition.
264 1 $aNew York, New York :$bBasic Books,$c[2013]
300 $axviii, 347 pages :$billustrations ;$c21 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 321-330) and index.
650 0 $aIndustrial design$xPsychological aspects.
650 0 $aHuman engineering.
650 7 $aBUSINESS & ECONOMICS / Industries / Retailing.$2bisacsh
650 7 $aPSYCHOLOGY / Applied Psychology.$2bisacsh
650 7 $aDESIGN / Product.$2bisacsh