| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:222272284:1310 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:222272284:1310?format=raw |
LEADER: 01310cam a2200313 i 4500
001 2013020029
003 DLC
005 20140608073541.0
008 130920s2013 vtu b 001 0 eng
010 $a 2013020029
020 $a9781409466468 (hardback : alk. paper)
020 $z9781409466475 (ebook)
020 $z9781409466482 (epub)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $ae-gx---
050 00 $aHF5415.1255$b.J678 2013
082 00 $a382.0943$223
100 1 $aJoseph, Ugesh Anthony.
245 14 $aThe "Made in Germany" champion brands :$bnation branding, innovation, and world export leadership /$cUgesh A. Joseph.
264 1 $aBurlington, VT :$bGower,$c[2013]
300 $a285 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 259-260) and index.
505 0 $aForeword -- Branding & the "Made in Germany" brand : a perspective -- From rubble to an economic miracle to a world export leader -- The superstars -- The stars -- The facilitators & influencers -- The less-known champions -- Some innovative & emergent stars -- After-word -- References & bibliography.
650 0 $aBranding (Marketing)$zGermany.
650 0 $aExport marketing$zGermany.