| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:220204935:997 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:220204935:997?format=raw |
LEADER: 00997cam a2200289 i 4500
001 2013018764
003 DLC
005 20140821075404.0
008 130509s2014 nyua 001 0 eng
010 $a 2013018764
020 $a9780765636065 (pbk. : alk. paper)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5814$b.J77 2014
082 00 $a659.072$223
100 1 $aJugenheimer, Donald W.
245 10 $aAdvertising and public relations research /$cDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley.
250 $aSecond edition.
264 1 $aArmonk, New York :$bM.E. Sharpe,$c[2014]
300 $aviii, 367 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
650 0 $aAdvertising$xResearch.
650 0 $aPublic relations$xResearch.
775 08 $iRevision of:$tAdvertising and public relations research$dArmonk, N.Y. : M.E. Sharpe, c2010