MARC Record from Library of Congress

LEADER: 02160cam a2200361 i 4500
001 2013017224
003 DLC
005 20140313080204.0
008 130523t20132013nyua b 001 0 eng
010 $a 2013017224
020 $a9781591846666 (hardback)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHF5415.1265$b.B27 2013
082 00 $a658.8$223
084 $aBUS043000$aBUS016000$2bisacsh
100 1 $aBaer, Jay,$d1969-
245 10 $aYoutility :$bwhy smart marketing is about help not hype /$cJay Baer.
264 1 $aNew York, New York :$bPortfolio/Penguin,$c[2013]
264 4 $c©2013
300 $axvi, 219 pages :$billustrations ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.
650 0 $aSocial media$xEconomic aspects.
650 0 $aMarketing$xBlogs.
650 0 $aCustomer relations.
650 0 $aConsumer education.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh