| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:216141034:1313 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:216141034:1313?format=raw |
LEADER: 01313cam a2200337 i 4500
001 2013016038
003 DLC
005 20141119082548.0
008 130423t20132013njua 001 0 eng
010 $a 2013016038
020 $a9781118536094 (cloth)
020 $a1118536096 (cloth)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
050 00 $aHD58.9$b.S5447 2013
082 00 $a658.8/3402854678$223
100 1 $aSiroker, Dan.
245 10 $aA/B testing :$bthe most powerful way to turn clicks into customers /$cDan Siroker, Pete Koomen ; with Cara Harshman.
264 1 $aHoboken, New Jersey :$bWiley,$c[2013]
264 4 $c©2013
300 $avi, 202 pages :$billustrations (chiefly color) ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aIncludes index.
505 0 $aHow A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
650 0 $aOrganizational effectiveness.
650 0 $aMultimedia systems$xSocial aspects.
650 0 $aApplication software$xTesting.
700 1 $aKoomen, Pete,$d1982-
776 08 $iOnline version:$aSiroker, Dan.$tAB testing$dHoboken : Wiley, 2013$z9781118659175$w(DLC) 2013020042