| Record ID | marc_loc_2016/BooksAll.2016.part40.utf8:195630493:1001 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part40.utf8:195630493:1001?format=raw |
LEADER: 01001cam a2200301 i 4500
001 2013000908
003 DLC
005 20131228075146.0
008 130311s2013 nyua b 001 0 eng
010 $a 2013000908
020 $a9780415844567 (hbk)
020 $z9780203752869 (ebk)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aJF2112.C3$bP654 2013
082 00 $a324.7$223
245 00 $aPolitical marketing :$bstrategic 'campaign culture' /$cedited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman.
264 1 $aNew York, NY :$bRoutledge,$c2013.
300 $axiii, 325 pages :$billustrations ;$c24 cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aRoutledge research in political communication ;$v10
504 $aIncludes bibliographical references and index.
650 0 $aCampaign management.
650 0 $aPolitical campaigns.
650 0 $aMarketing$xPolitical aspects.
700 1 $aGouliamos, Kosta.