| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:8305945:1017 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:8305945:1017?format=raw |
LEADER: 01017cam a2200265 a 4500
001 2011391828
003 DLC
005 20110616085107.0
008 110504s2010 nyu b 001 0 eng c
010 $a 2011391828
020 $a9781932714784
020 $a1932714782
035 $a(OCoLC)ocn464592005
040 $aBTCTA$beng$cBTCTA$dYDXCP$dCG4$dPIT$dAFQ$dQBX$dVRC$dDLC
042 $apcc
050 00 $aBF637.P4$bM55 2010
100 1 $aMiller, Richard F.,$d1951-
245 10 $aFighting words :$bpersuasive strategies for war and politics /$cRichard F. Miller.
250 $a1st ed.
260 $aNew York :$bSavas Beatie,$c2010.
300 $al, 332 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [299]-315) and index.
520 $aMiller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
650 0 $aPersuasion (Psychology)
650 0 $aLeadership.