| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:217439938:1137 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:217439938:1137?format=raw |
LEADER: 01137cam a2200241 a 4500
001 2012037532
003 DLC
005 20130329083315.0
008 120921s2013 nyua 001 0 eng
010 $a 2012037532
020 $a9780230342248 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.15$b.A33 2013
082 00 $a658.8/27$223
100 1 $aAdamson, Allen P.
245 14 $aThe edge :$b50 tips from brands that lead /$cAllen P. Adamson ; foreword by Steve Forbes.
260 $aNew York, NY :$bPalgrave Macmillan,$c2013.
300 $axii, 269 p. :$bill. ;$c25 cm.
500 $aIncludes index.
505 0 $aTo have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
650 0 $aProduct management.
650 0 $aBranding (Marketing)