| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:208649361:903 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:208649361:903?format=raw |
LEADER: 00903cam a2200265 a 4500
001 2012030597
003 DLC
005 20141212081926.0
008 120820s2013 nyua b 001 0 eng
010 $a 2012030597
020 $a9780415657877 (hardback : alk. paper)
020 $a9780415657884 (pbk. : alk. paper)
020 $a9780203076460 (ebook : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.125$b.B347 2013
082 00 $a658.800285/574$223
100 1 $aBanasiewicz, Andrew D.
245 10 $aMarketing database analytics :$btransforming data for competitive advantage /$cAndrew D. Banasiewicz.
260 $aNew York :$bRoutledge,$c2013.
300 $axix, 376 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographical references (p. [370]-371) and index.
650 0 $aMarketing$xDatabases.
650 0 $aMarketing$xData processing.
650 0 $aDatabase management.