MARC Record from Library of Congress

LEADER: 01731cam a22002654a 4500
001 2012021426
003 DLC
005 20121213084438.0
008 120611s2012 nyu b 000 0 eng
010 $a 2012021426
020 $a9781250002952 (hardcover)
020 $a9781250017505 (e-book)
040 $aDLC$cDLC
042 $apcc
050 00 $aHM742$b.M4596 2012
082 00 $a302.23/1$223
100 1 $aMendelson, B. J.
245 10 $aSocial media is bullshit /$cB. J. Mendelson.
250 $a1st ed.
260 $aNew York,N.Y. :$bSt. Martin's Press,$c2012.
300 $a227 p. ;$c19 cm
504 $aIncludes bibliographical references (p. [187]-227).
505 0 $aAn introduction: bullshit -- Our terrible, horrible, no good, very bad website -- Astonishing tales of mediocrity -- "I wrote this book for Pepsi" -- Social media is bullshit -- Social media is bullshit -- There is nothing new under the sun-- or on the web -- Shovels and sharecroppers -- Yeah, that's the ticket! -- And now you know-- the rest of the story -- The asshole based economy -- There's no such thing as an influencer -- Analyze this -- Some kind of monster : meet the people who made the myth -- Maybe "social media" doesn't work so well for corporations either? -- Kia and facebook sitting in a tree-- -- How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- How to succeed in (selling) bullshit without really trying -- How to create and spread bullshit in seven easy steps -- And the answer is-- -- How to really make it on the web -- Everything you will ever need to know about marketing -- Recap -- The anti-social media manifesto -- Endnotes -- Acknowledgments.
650 0 $aSocial media.
650 0 $aMarketing.