| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:191295598:916 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:191295598:916?format=raw |
LEADER: 00916cam a2200289 a 4500
001 2012016612
003 DLC
005 20130628074838.0
008 120426s2012 nyua b 001 0 eng
010 $a 2012016612
020 $a9780230341067 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.R55175 2012
082 00 $a381.09$223
245 04 $aThe rise of marketing and market research /$cedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
250 $a1st ed.
260 $aNew York, NY :$bPalgrave Macmillan,$c2012.
300 $aix, 312 p. :$bill. ;$c23 cm.
490 0 $aWorlds of consumption
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xHistory.
650 0 $aMarketing research$xHistory.
650 0 $aEconomic history.
700 1 $aBerghoff, Hartmut.
700 1 $aScranton, Philip.
700 1 $aSpiekermann, Uwe,$d1963-