| Record ID | marc_loc_2016/BooksAll.2016.part39.utf8:173554209:934 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part39.utf8:173554209:934?format=raw |
LEADER: 00934cam a2200265 a 4500
001 2012002246
003 DLC
005 20130101081721.0
008 120120s2012 nyua b 001 0 eng
010 $a 2012002246
020 $a9780071791526 (hbk. : alk. paper)
020 $a0071791523 (hbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aQA76.76.I59$bP496 2012
082 00 $a006.7$223
100 1 $aPhillips, Andrea,$d1974-
245 12 $aA creator's guide to transmedia storytelling :$bhow to captivate and engage audiences across multiple platforms /$cby Andrea Phillips.
260 $aNew York :$bMcGraw-Hill,$cc2012.
300 $axii, 272 p. :$bill. (some col.) ;$c20 x 24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aDigital storytelling.
650 0 $aInteractive multimedia.
650 0 $aInternet entertainment industry.
650 0 $aMarketing$xPsychological aspects.