MARC Record from Library of Congress

LEADER: 02626cam a22003014a 4500
001 2011050766
003 DLC
005 20141119081335.0
008 111219s2012 cau b 001 0 eng
010 $a 2011050766
020 $a9781118249741 (hardback)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD45$b.R245 2012
082 00 $a658.4/063$223
084 $aBUS000000$2bisacsh
100 1 $aRadjou, Navi.
245 10 $aJugaad innovation :$bthink frugal, be flexible, generate breakthrough growth /$cby Navi Radjou, Jaideep Prabhu, and Simone Ahuja.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass,$cc2012.
300 $axi, 275p. ;$c24 cm.
520 $a"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aTechnological innovations$vCase studies.
650 0 $aAdaptability (Psychology)$vCase studies.
650 7 $aBUSINESS & ECONOMICS / General.$2bisacsh
700 1 $aPrabhu, Jaideep C.
700 1 $aAhuja, Simone.