| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:188143756:935 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:188143756:935?format=raw |
LEADER: 00935cam a2200289 a 4500
001 2011022801
003 DLC
005 20121215084454.0
008 110526s2012 nyua b 001 0 eng
010 $a 2011022801
020 $a9780415898348 (hardback : alk. paper)
020 $a9780415898355 (pbk. : alk. paper)
020 $a9780203802168 (ebook)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.55$b.S54 2012
082 00 $a658.8$223
100 1 $aSheth, Jagdish N.
245 14 $aThe 4 A's of marketing :$bcreating value for customers, companies and society /$cJagdish Sheth, Rajendra Sisodia.
246 3 $aFour A's of marketing
260 $aNew York :$bRoutledge,$c2012.
300 $a209 p. :$bill. ;$c26 cm.
500 $aIncludes bibliographical references and index.
650 0 $aRelationship marketing.
650 0 $aCustomer relations$xManagement.
650 0 $aMarketing.
700 1 $aSisodia, Rajendra.