| Record ID | marc_loc_2016/BooksAll.2016.part38.utf8:160119916:1313 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part38.utf8:160119916:1313?format=raw |
LEADER: 01313cam a2200277 a 4500
001 2011001300
003 DLC
005 20110901084103.0
008 110119s2011 paua b 001 0 eng
010 $a 2011001300
020 $a9781609605995 (hardcover)
020 $a9781609606008 (ebook)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aLB2342.82$b.C37 2011
082 00 $a338.4/3378$222
245 00 $aCases on innovations in educational marketing :$btransnational and technological strategies /$cPurnendu Tripathi, Siran Mukerji, [editors].
260 $aHershey, PA :$bBusiness Science Reference,$cc2011.
300 $axxi, 369 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 327-355) and index.
520 $a"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
650 0 $aEducation, Higher$xMarketing$vCross-cultural studies.
650 0 $aEducation, Higher$xMarketing$xTechnological innovations$vCross-cultural studies.
650 0 $aTransnational education$vCross-cultural studies.
700 1 $aTripathi, Purnendu,$d1975-
700 1 $aMukerji, Siran.