| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:179090627:1313 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:179090627:1313?format=raw |
LEADER: 01313cam a22002894a 4500
001 2010054314
003 DLC
005 20120108080535.0
008 110105s2011 nyua b 001 0 eng
010 $a 2010054314
016 7 $a015847294$2Uk
020 $a9780765625526 (hbk. : alk. paper)
020 $a0765625520 (hbk. : alk. paper)
020 $a0765625539
020 $a9780765625533
035 $a(OCoLC)ocn695857043
040 $aDLC$cDLC$dYDX$dYDXCP$dUKMGB$dDLC
042 $apcc
050 00 $aHF5837$b.B53 2011
082 00 $a659.1/13$222
100 1 $aBlakeman, Robyn,$d1958-
245 10 $aAdvertising campaign design :$bjust the essentials /$cRobyn Blakeman.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2011.
300 $aviii, 247 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAdvertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.
650 0 $aAdvertising campaigns.