| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:128063287:1146 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:128063287:1146?format=raw |
LEADER: 01146cam a22002534a 4500
001 2010014510
003 DLC
005 20110316082759.0
008 100409s2010 nyu b 001 0 eng
010 $a 2010014510
020 $a9781590792056 (hbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.G69 2010
082 00 $a658.8/04$222
100 1 $aGralpois, Bruno.
245 10 $aAgency mania :$bharnessing the madness of client/agency relationships for high-impact results /$cBruno Gralpois.
250 $a1st ed.
260 $aNew York :$bSelectBooks, Inc.,$cc2010.
300 $axix, 316 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 304-307) and index.
520 $a"A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
650 0 $aMarketing$xManagement.
650 0 $aStrategic alliances (Business)
650 0 $aCustomer relations$xManagement.