MARC Record from Library of Congress

LEADER: 02430cam a2200301 a 4500
001 2010003837
003 DLC
005 20100720115026.0
008 100225s2010 njua b 001 0 eng
010 $a 2010003837
015 $aGBA9A6130$2bnb
016 7 $a015408575$2Uk
020 $a9780470571095 (cloth)
020 $a0470571098 (cloth)
035 $a(OCoLC)ocn531718638
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dCDX$dOMB$dUKM$dDLC
050 00 $aHF5415.1265$b.S65 2010
082 00 $a658.8/72$222
100 1 $aSolis, Brian.
245 10 $aEngage! :$bthe complete guide for brands and businesses to build, cultivate, and measure success in the new web /$cBrian Solis.
260 $aHoboken, N.J. :$bJohn Wiley,$cc2010.
300 $axvi, 382 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aForeword / Ashton Kutcher -- Introduction: Welcome to the revolution -- Part I. The new reality of marketing and customer service : The social media manifesto: engage or die -- The case for socializing media, by the numbers -- Part II. Forever students of new media : The new media university : Social media 101 -- Social media 201 -- Social media 202 -- Social media 203 -- Social media 301 -- Social media 302 -- Social media 303 -- Social media 401 -- Social media 402 -- Social media 403 -- The new media university : MBA program: first year -- MBA program: second year -- Part III. Brand representative versus the brand you : Fusing the "me" in social media and the "we" in the social web -- Learning and experimentation lead to experience -- Part IV. We are the champions : Defining the rules of engagement -- The conversation prism: how to listen ; Unveiling the new influencers -- Part V. The social architect: developing a blueprint for new marketing : The human network -- The social marketing compass: creating a social media plan -- Divide and conquer: building marketing and service teams around social media programs -- Part VI. A little less conversation, a little more action: rising above the noise : A tale of two cities: social CRM and relationship management -- The contrast between earned and paid: when paying for friends makes cents -- The new media scorecard: measuring investment returns -- Conclusion -- Glossary.
650 0 $aInternet marketing.
650 0 $aSocial media$xEconomic aspects.
650 0 $aCustomer relations.
650 0 $aOnline social networks.