| Record ID | marc_loc_2016/BooksAll.2016.part37.utf8:102466485:868 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part37.utf8:102466485:868?format=raw |
LEADER: 00868cam a22002654a 4500
001 2009932899
003 DLC
005 20100804084020.0
008 090719s2010 caua b 001 0 eng
010 $a 2009932899
020 $a9781849201452 (alk. paper)
020 $a9781849201469 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.H185 2010
082 00 $a659.1$222
100 1 $aHackley, Christopher E.
245 10 $aAdvertising and promotion :$bin integrated marketing communications /$cChris Hackley.
250 $a2nd ed.
260 $aLos Angeles :$bSage Publications,$cc2010.
300 $axvii, 333 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [311]-322) and index.
650 0 $aAdvertising.
650 0 $aAdvertising$xSocial aspects.
650 0 $aSales promotion.
650 0 $aAdvertising$xBrand name products.